Gaga Media
Lady Gaga officially launched her long-awaited beauty line yesterday during the official launch party! The singer also surprised fans by announcing three brand new products: Eye-Lie-Ner, Armor Kit and and an Eye Masque. The launch party took place in Santa Monica, LA where celebrities, influencers and makeup artists were invited to attend and test the new products for the first time ever. A total of 500 guests were in attendance.
Lady Gaga DJed part of the night along with HANA and then partied the night away with her guests. To introduce the products, she gave a speech that you can watch below:
Launch party photos:
