Gaga Media
Lady Gaga’s Born This Way Foundation has teamed with Starbucks to create “Cups of Kindness”. The new “kindness” initiative which will run through June 13 – 19 will help raise funds for youth programmes that “spread the message of kindness” and create positive environments – including offering mental health resources.
“We’re healthier and happier when we live our lives with compassion and our communities are stronger when we treat one another with generosity and respect. Born This Way Foundation and I are so excited to partner with Starbucks to help inspire positivity and love through the Cups of Kindness collection.”Lady Gaga
Four brand new drinks were created for this campaign.
New Matcha LemonadeNew Violet DrinkOmbré Pink DrinkPink Drink
This vibrant green drink is made with finely ground Teavana® matcha green tea, combined with crisp lemonade then shaken with ice to create a refreshingly sweet, delicious drink.
The sweet blackberries and tart hibiscus of Very Berry Hibiscus Starbucks Refreshers™ Beverage swirl together with creamy coconutmilk and ice, creating a refreshing (and violet-hued) sip.
A refreshing beverage that combines light, fruity Cool Lime Starbucks Refreshers™ Beverage with cool, creamy coconutmilk and a splash of Teavana® Shaken Iced Passion Tango™ Tea and a lime wheel, for a bright burst of hibiscus notes.
A light and refreshing beverage that features the sweet strawberry flavors of Strawberry Acai Refreshers with accents of passion fruit and acai combined with coconutmilk, and topped with a scoop of strawberries. Included in Cups of Kindness collection in United States only.
Starbucks will be donating 0.25$ from each beverage sold at participating Starbucks stores in North America to the Born This Way Foundation.
