They will be using a rewards system called SWELL (3/12)

Through the coding of the website, it also appears they will be using a points reward system for referrals and such where fans can earn points and most likely redeem them for perks. 

A perk found on the website mentioned: “Get $5.00 off your next purchase for 500 points”.

More info here:

Legend Monster

Written by Gaga Media

Lady Gaga Media was established in 2012, we provide the latest news on singer/actress Lady Gaga.

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The shop is currently being set up (2/12)

There are hidden images on the website including this one (4/12)