The Mill, a special creative content company, previously worked with Lady Gaga back in 2014 to bring PetGa to life, the companion of the ARTPOP app. They have now joined forces once again to work on Lady Gaga’s interludes for her Enigma residency in Vegas.
View the exclusive portfolio from their website below!
The Mill has joined forces with Lady Gaga and renowned Creative Director Eli Russell, to create the on-stage visuals for Gaga’s Las Vegas residency show Enigma.
Enigma, an ethereal character that represents Lady Gaga’s inner persona, was originally created by The Mill for the release of her Art Pop App in 2014. Enigma now returns alongside Anime Gaga, a new character created by The Mill, in a series of high-octane films that drive the narrative arc of Lady Gaga’s Las Vegas Residency.
The Mill’s Emerging Technology team created the films using a combination of visual effects, motion capture and real-time technology. Lady Gaga’s interactions with Enigma on stage, punctuated with the Interlude films places the Las Vegas Residency show at the intersection of music, art and technology.